The company owns four brands under it namely, Denizen, Signature, Dockers, andLevi’s. The Levi’s denim is the most popular brand in the younger generation. The other brands of Levis are also popular and due to which the brand Levis Strauss has a strong customer recall thereby increasing its sales. Levi’s is the best known jeans name on the planet. The business was founded by the Strauss family in 1875 and produced jeans for miners out of tent fabric and canvas. It then went on to make jeans from denim which is a coarse, heavy twill fabric.